OUD DESIRE

Inspiration: A desire to remain true to one’s heritage, one’s culture, their identity and freedom for  others to explore and identify with them. In this fragrance we celebrate a very important oriental note in the Middle East; OUD. “Oud Desire comes from a very fond memory in Dubai; inspired by the Emiratis and Arabs I saw, whenever they walked by me. I could not help but notice their fragrance which was mostly built around OUD. It was intense, it had great projection, the scent had an attitude to it and left a statement. It was like they were saying, “Hey we are here, this is who we are, this is our culture, hate it or love it we don’t care’. I want to share this special gem to the world, an olfactive note that I have come to love and admire in a way that people including foreigners will fall in love with the beauty of the Arab culture” Asukwo Monday.

Incense, Musk, Amber, Oud