About Us

The Street Scent was born from a vision:
to capture the essence of street culture and transform it into fragrance—while making luxury niche perfumery accessible to everyone.

We are a bold, expressive brand that celebrates originality, self-expression, and identity.
Our inspirations come from the world around us—fashion, urban cities, music, art, people, and culture—translated into scents that feel personal and unforgettable.

Founded in 2023, The Street Scent is driven by the creative direction of Asukwo Monday, whose experience spans over 7 years working with LVMH (Sephora) across France and the Middle East, as well as global luxury houses including Prada and Kering’s Saint Laurent.

His vision is to bridge the gap between designer fragrance and niche perfumery, creating scents that are innovative, emotionally driven, and accessible to people across different cultures and backgrounds.

This vision is expressed through two worlds:

The Bold Collection — designed for everyday expression, where creativity meets accessibility.
The Privé Collection — a refined and exclusive line, developed over 36 months, inspired by the tradition of private fragrance creation once reserved for European nobility.

Every fragrance is crafted as an art piece—bold, creative, and expressive—drawing inspiration from memories, places, lifestyle, and identity.

At The Street Scent, we don’t just create perfumes.
We bottle culture.